Headquartered in Earl’s Colne, Essex, Water Direct provides alternative and emergency (A&E) water and water services to the majority of UK water utilities and to over 600 businesses. The company offers its services through the UK’s largest dedicated fleet of water tankers and through its unique Nationwide Bottled Water Bank™ consisting of 20 strategically located storage sites.
The transaction facilitates the management buy-in led by Adam Johnson, principal of Soris Capital, who will run the business as CEO post-completion. Adam brings strong management and business development experience and a successful record of selling into large utilities. The current Managing Director, Jonathan West, will step back from his leadership role while continuing to provide his services to the company on a part-time basis, while the rest of Water Direct’s current management team will work alongside Adam to drive the continued growth of the business.
Ethos invested alongside Adam, a group of leading search fund investors from Europe and the USA, and the incoming Non-Executive Chairman, Andy Smith. Andy brings significant water industry experience, having spent 16 years at Severn Trent plc, including as Director of Water Services and Group HR Director.