We work in partnership with management teams, leveraging our breadth of experience and seeking to add value to investee businesses through the lifetime of our investment, ultimately with the goal to support a successful exit. We invest in businesses according to our investment ethos:

ALIGNMENT – Our two principals commit a minimum of £250k alongside our HNW investors and management teams (together our ‘partners’) into each transaction.

‘ENTREPRENEURIAL INSTITUTIONALISM’ – All team members have entrepreneurial backgrounds; however, the principals also have deep experience with multiple blue chip private equity houses and adopt a rigorous approach for investment appraisal.

VALUE ADDED PARTNERSHIP – We back management teams to run their businesses.  We purposefully look to make a small number of investments and bring broad experience to help shape strategy and introduce deep expertise where required, with the aim to support continuous improvement and to generate shareholder value for our partners.

EMPATHY – We understand what it takes to be an entrepreneur; we emphasise the importance of EQ and building trusting, enduring relationships with our partners.

Please contact us regarding your business and your capital requirements.


Water Direct

Water Direct

“I’m thrilled to be joining the talented and dedicated team at Water Direct at a pivotal moment in the company’s journey, as we grow our industry-leading A&E water services with water utilities and commercial customers across the UK. I am also very excited to invest further in our WaterTight™ contingency planning offering to do our part in keeping Britain’s water supply always on.”

Adam Johnson Read case study

people value


“I am thrilled that Ethos have invested in People Value and look forward to working with them to pursue our growth plan. Having worked closely with the Ethos team over the course of the transaction, I am confident that they share the same values and ambitions as me and the People Value team.”

Andy Caldicott, CEO Read case study

compliancy services


“I am delighted that Ethos have invested in Compliancy Services to pursue our growth strategy over the next few years, in particular in the Capital Markets and Payment Services space. I have known some of the Ethos team professionally for a number of years and, having worked closely with them over the last few months, I know they will be supportive of Compliancy Services as we enter the next phase of growth.”

Philip Naughton, CEORead case study

Closer Pets

Closer Pets

“I am delighted that Ethos have invested in Pet Mate to pursue our growth strategy over the next few years. Having worked closely with Ethos over the last few months, I know they share the same level of ambition as me and the wider management team.”

Andrew Lane, CEORead case study



“We are thrilled that Ethos will be partnering with Motocaddy to support the delivery of our growth plans. The Ethos team have understood our business throughout the process and I look forward to working with Sandy and the team as we all look to take the business forward.”

John Helas, CEORead case study



“Julian understood our business model from the outset and encouraged us to lift our horizons which has already seen us surpass our original goal of growing to 16 tracks over 5 years. As with any smaller company, we have had to jump a number of hurdles and Julian has been incredibly supportive throughout with advice and guidance in growing the business and in developing the management team and the strategy”

Dominic Gaynor, CEORead case study