Strata, a portfolio company of Ethos Partners LLP, has acquired Wonderland. A London-based experiential event production agency delivering creative events and experiences for global brands.
Founded in 2008 by Lora Lutostanska-Enthoven, Wonderland has become a trusted partner for brands such as Amazon, Red Bull, SHEIN, Microsoft, Tik Tok, Vinted, L’Oréal and HubSpot. In the last two years, the agency has delivered hundreds of events across Europe, the US and APAC, bringing deep expertise in tech, beauty, finance, fashion, media and FMCG.
Wonderland is a creative events agency that designs immersive experiences that elevate brand identity. Working across live, narrative and execution, they translate strategy into culturally relevant moments, delivered with precision, scale and creative control. Operating globally, Wonderland has led complex, high-impact productions that unite visionary creative thinking with rigorous delivery. From immersive brand moments to large-scale international activations, their work is defined by originality, clarity and cultural intelligence, creating disruptive experiences that inspire and endure.
The acquisition adds further creative firepower and experiential design expertise to Strata, opening up new sector opportunities and high-level briefs. It increases capacity across the group and supports Strata’s strategy to diversify its sector mix and reduce risk by broadening its client portfolio.
Ben Kirby, Partner commented: “Ethos Partners is delighted to have supported Strata on this acquisition. Wonderland has strong relationships with a diversified base of global blue-chip brands, offering highly complementary services to Strata. The combination brings together Strata’s commercial and strategic strengths with Wonderland’s design, storytelling, and production expertise.”
Strata were advised by HMT (CF) Crowe (FDD), Broadfields (LDD), and Confidas (MDD).
