Founded in 2004, Motocaddy is an established, market-leading brand with a proven track record of providing a suite of technology-led golf products, with a particular focus on powered golf trolleys.


Motocaddy’s experienced management team have cultivated a leading reputation for product quality, design and technological innovation.

The buyout presents an opportunity to back an experienced team, led by CEO John Helas alongside management team members Neil Parker (Sales Director) and Paul Straker (Product Development Director), to continue to deliver ongoing product innovation and to drive domestic and international expansion.


High net worth investors of Ethos Partners provided the equity funding and together with a unitranche debt facility from Beechbrook backed the management team to acquire the business for £22m from its shareholders.

United Kingdom
Private Equity
October 2019

We are thrilled that Ethos will be partnering with Motocaddy to support the delivery of our growth plans. The Ethos team have understood our business throughout the process and I look forward to working with Sandy and the team as we all look to take the business forward.

John HelasCEO

The team at Motocaddy have successfully built an internationally recognised consumer brand, which is underpinned by the quality of its product, innovation and people. We believe the business is well placed to continue to expand internationally across existing markets and elsewhere. We look forward to supporting John, Neil, Paul and the rest of the team on the next phase of their journey.

Sandy FarmerPartner at Ethos

We are pleased to have completed this investment into Motocaddy, having been impressed by the management team and the products during our due diligence. Ethos and management’s plans for the business are exciting and we are looking forward to supporting them going forward.

Jon HerbertManaging Director at Beechbrook Capital