Founded in 2009 by a team of commercial partners and General Practitioners, PHL benefits the healthcare economy by operating a wide range of Integrated Urgent Care and wait list management services.


PHL is headquartered in Hampshire and operates across the UK. Its CEO Ross Brand and his team have set the company on a strong growth trajectory and have ambitious plans for continued expansion. By combining high quality clinical services and governance with technological innovation, PHL plans to expand its delivery of outstanding care at the point it is needed across the country.

phl logo

PHL’s investment in remote patient monitoring and ‘virtual wards’ positions it well to capitalise on the NHS’ recently announced goal to create 7,000 additional hospital beds this winter. PHL’s virtual ward service employs in-home sensor technology, analytics, and automated monitoring combined with oversight from a clinical team that is available 24/7 to respond to the patient’s health needs. The teams are supported by strong clinical governance and direct NHS integration which ensure patient safety.

United Kingdom
Private Equity
August 2022

We are excited to welcome the team from Ethos into our organisation and thrilled that they have opted to support us and our future growth journey. Our selection criteria for an investment partner were extensive, and Ethos ticked every box, from having values which suit our own, through to a track record of successful investments and demonstration of supportive behaviours. Our team is excited at the prospect of working with Ethos to achieve our organisation’s ambitions.

Ross BrandCEO

We are delighted to be backing Ross and the management team during the business’ next phase of growth. They have ambitious growth plans; combining technology with high quality care to meet the increasing demands on the healthcare economy, and we are very excited to be able to support them and their plans.

Pascal WittetPartner at Ethos