UK’s leading specialist darts retailer and brand owner
Background
Founded in 2005 and headquartered in Bolton, Darts Corner has grown from a niche online retailer into a global e-commerce platform, with proprietary brands including Mission, Ruthless, and Designa. The company now serves customers in over 100 countries and is recognised for its fast-growing challenger brands and e-commerce expertise as well as its support of professional and aspiring players active in major competitions.
Ethos will support the next phase of growth, with a strategy focused on internationalisation, brand-led innovation, and platform scalability.
Status
Current
Country
United Kingdom
Strategy
Private Equity
Sector
Consumer
Entry
November 2025
”We’ve made fantastic progress over the past few years, and we’re now well positioned for the next phase of growth. Ethos Partners brings a collaborative and entrepreneurial approach that aligns with our ambitions, and we look forward to working together to further scale the business.
Craig HeenighanCEO
”Darts Corner is a well-established platform with strong brand foundations and a very capable leadership team. We’re excited to support Craig and the business as it continues to grow and capitalise on global interest in the sport.
Ben KirbyPartner at Ethos
